Author Archives: Alex Kucher

Second Couple of Weeks at WeFarm

I have not written in this blog for a while now. A busy schedule and family vacation has kept me from it. The second couple of weeks at WeFarm were just exciting as the first. In these weeks we completed our two main community gardens (Orozco Community School and 45th Street). As these projects came to a close, I began to do cost analyses for the projects in order to determine the actual cost of the project as compared to the projected cost of the project.  In order to complete these, I had to look through scores of receipts to figure out this “actual cost”.

Aside from this individual project, WeFarm as a whole began its push on our main product: BACKYARD GARDENS! Each intern attempted to reach out to a specific community and engage the community members there. We generally found two classes of people: those who liked to garden (an already had a garden) and those who were not interested. As much as we tried to engage those that were not interested in gardening, our success rate was not high. But, we did not give up and began strategizing how we can most effectively reach out to the community. We attended neighborhood block parties and green-conscious events, as well as farmers markets and other events with high community turnout. We found a little more success here, although we were still unable to make serious sales.

Because of our lack of success in the past few weeks, the WeFarm Business team has taken up the challenge of generating a full-blown marketing strategy for our mid to late summer product: The Four-Season Garden. We hope that this marketing strategy will provide us with a base from which to work with. I’ll let you know how it goes!


First Weeks with WeFarm America

Hello all! My name is Alex Kucher and my summer internship is with WeFarm America. “WeFarm”, as it is affectionately called, specializes in organic garden installations and consultations. Although its services have at times spread outside of Chicago, WeFarm’s overarching goal is to show individuals, families and communities in Chicago (especially those unable to pay for expensive organic vegetables) the ease and value of growing your own food. These past four or five weeks of working with WeFarm has shown me that the value of a garden is not simply economic, but mostly lies in its ability to bring people together and provide them with delicious, nutritious, unadulterated  vegetables. (At a low cost too!)

Although my specialty is not gardening, I am able to work in WeFarm’s business and operations “departments”. The reason that I have departments in quotations is because the size, age and culture of WeFarm does not accommodate for a strict break-up of responsibilities that is commonly seen in larger companies. Although I am their business intern, you can still find me working in the garden day in and day out alongside agricultural specialists.

Fellow WeFarmers installing Backyard Garden:

Not specializing in one task or field may appear unproductive, but it could not be farther from the truth. All of us working at WeFarm are expected to work on our gardens, reach out to the community and brainstorm on how to bring gardens to people. In the process, we have experienced just how enjoyable and fulfilling gardening is! As busy as these past few weeks have been, and as wild as the adjustment to WeFarm’s work culture was (my interview was a conversation with WeFarm’s Co-Founder Seneca Kern on Chicago’s “L” train line and all of our meetings are potlucks), I feel that these past few weeks have been life-changing, in terms of my learning more about urban living, gardening and the type of career I want to pursue. (Not mentioning the great friends I’ve found.)

Now, off of what WeFarm is and onto what I have been doing! As WeFarm’s business intern, my responsibility is to assist with financial planning and accounting. Besides bookkeeping, my goal is to offer suggestions of how to increase our clientele, which in turn would increase revenue. Not only am I supposed to increase revenue, but I am also responsible for finding ways to cut costs. In the first few days on the job, my boss Seneca Kern told me that one way that we can cut costs is by avoiding buying mulch. Especially with our larger gardens and community gardens, we use tens of cubic yards of mulch around the garden beds for aesthetic and agricultural purposes (mulch slowly decomposes and introduces vital nutrients to the ground). Luckily, we have found that tree cutting companies need to pay recycling centers to drop off the wood that they cut. Luckily, after the wood cutters cut the tree, they shred the trees to small pieces that are just like mulch. These “wood cuttings” are free of chemicals that are used on regular mulch (which is in line with our belief in the importance of building organic gardens) and are free of cost! As a result, these past few weeks have been a lot of calling companies, asking for “wood cuttings” and building a network for the future.

After some more time of working with WeFarm, I expect myself to find ways to further cut costs. These next few weeks, as they are the last few weeks of the “prime planting season” are going to be focused on reaching out to people and telling them more about gardening and more about the services WeFarm provides. More on that next week!